Generative Engine Optimization (GEO): get your brand cited in ChatGPT
GEO (Generative Engine Optimization) is the practice of getting your brand cited inside AI answers: ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. More and more buyers no longer search on Google, they ask an AI, and if your business is not in that answer, you do not exist to them. We treat GEO and SEO as one measurable result, with a monthly report of which questions the AI mentions you in. And unlike the competition, we do not patch a slow WordPress: we build on a modern stack that AI engines can actually read, in English and Spanish.
What is Generative Engine Optimization (GEO)?
GEO is making AI engines cite and recommend your brand when someone asks about what you sell. It does not replace SEO, it extends it: now it is not only about ranking on Google, but about being the source ChatGPT uses to answer. If your customers ask an AI before they buy, you need to be in that answer.
GEO vs SEO vs AEO: what actually changes
SEO ranks you in a list of links. AEO (Answer Engine Optimization) shapes your content to be the direct answer. GEO gets you cited inside the generated response itself. They share foundations (good content, clean technical base, authority), but the target and the metric of success are different.
Why your stack decides whether AI can read you
AI models do not run JavaScript the way Google does. A site that builds its content in the browser, or a heavy poorly rendered WordPress, can be unreadable to ChatGPT and Perplexity. That is why we build on a modern stack served ready from the server: if the AI cannot read you, it cannot cite you.
How we make your brand citable: our process
We audit which queries your business should appear in, map your entity and brand consistency across the web, create citable content that answers real questions, implement structured data, and build authority through mentions. Then we measure which answers you appear in and where to push next.
Which engines we optimize for
We work for ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews and AI Mode. Each engine decides who it cites differently, so the strategy adapts to where your customers are actually asking, not a generic recipe.
Your monthly AI visibility report
Every month we show you which queries you appear in and which you do not, with real screenshots. No hype, no vague promises: the report is the core of the service, so you see concrete progress and we decide together where to reinforce.
Bilingual GEO: show up in ChatGPT in English and Spanish
AI engines answer differently depending on the language of the question. We optimize your visibility in both English and Spanish queries, which matters if you serve Mexico, Latin America and English-speaking or US markets. It is an angle almost no agency covers.
Show up on Google and in AI answers at the same time
Competitors treat GEO as a separate discipline. We sell it as a single outcome: your business visible in both traditional Google search and in AI-generated answers, because the technical base that serves one serves the other.
Honest about what can and cannot be promised
No one can guarantee you will appear in ChatGPT, and anyone who promises it is lying. What we can do is move the levers that raise your chances of being cited and measure the result month over month. We would rather tell you the truth and show you data than sell you a certainty that does not exist.
GEO FAQ
What clients ask us most about GEO.
What is Generative Engine Optimization (GEO)?
GEO optimizes your brand to appear inside AI answers, while SEO ranks you in Google's list of results. They share foundations, but GEO aims for a model to cite you as a source, not just to rank you.
How do I get my brand cited in ChatGPT and Perplexity?
We work on your brand authority, citable content that answers real questions, structured data and entity consistency across the web, on a site AI engines can read. Then we measure which queries you start appearing in.
What is the difference between GEO, SEO and AEO?
SEO ranks pages in search. AEO shapes content to be the direct answer. GEO gets your brand cited inside the generated response. We work all three together since they share a technical and authority base.
Can you guarantee I will appear in ChatGPT?
No, and be wary of anyone who promises it. AI engines decide who they cite with criteria no one fully controls. We raise your chances of being cited and measure progress with real data every month.
Why does my website stack (SSR vs WordPress) affect AI visibility?
Because LLMs do not execute JavaScript like Google. If your content only appears after the browser runs JS, AI engines often never see it. A server-rendered modern stack delivers content they can read and cite.
Do I need a new site, or can you optimize the one I have?
It depends. If your current site renders well and AI engines can read it, we optimize what you have. If your stack makes you invisible to the models, we tell you honestly what is worth changing.
Do you optimize for AI answers in both English and Spanish?
Yes. We optimize your AI visibility in both English and Spanish queries, which serves Mexico, Latin America and English-speaking or US markets.
Can a small business invest in GEO, or is it only for enterprise?
It works for small and mid-sized businesses. Most of the competition targets large brands; we focus GEO on companies that want to appear in AI answers without an enterprise budget.